About OUI
THE PICKLEBALL COMMUNITY COMPANY.
Three motors, one loop: OUI Wear funds the OUI Fund, the Fund backs players, and players grow the community.
THE MISSION
OUI is the pickleball community company. Three motors run at once: the wear puts 10 € from every tee into the OUI Fund, the Fund pays the players and projects that grow the game, and the community — events, news, clubs — keeps the courts full. Each motor feeds the next, and the money stays in the sport.
WEAR IT. PLAY IT. WATCH IT. DISCOVER IT. CONNECT THROUGH IT. INVEST IN IT. GIVE BACK TO IT.
THREE ENGINES
01
Brand
OUI Wear — premium tees, collabs and campaigns that give brands visibility, with 10 € per tee routed to the Fund.
02
Community
Players, clubs, events, news and travel — the network that plays, watches and votes for the sport.
03
Impact
The OUI Fund — money from tees goes to players, clubs and projects through a transparent monthly cycle.
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Tees sold
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Fund
HOW OUI WORKS
- 01
BUY THE TEE
Every OUI tee sold sends 10 € straight into the OUI Fund.
- 02
THE FUND PAYS PLAYERS
The monthly cycle awards grants and prizes to players, clubs and projects.
- 03
PLAYERS GROW THE COMMUNITY
Funded players coach, compete and bring new faces to the courts.
- 04
COMMUNITY CREATES VISIBILITY
Events, news and socials turn the community into reach.
- 05
VISIBILITY DRIVES SALES
Brands and collabs sell more tees through that reach.
- 06
MORE SALES, MORE FUND
The loop restarts: more money back into pickleball.